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Saturday, April 30, 2016

A Newsletter Update Means a Unique Opportunity for Readers

I don't know about you, butI have a tendency to forget things. If I don't have a list, or someone to remind me, important things tend to get overlooked.

That's why I think that, as an author, having a newsletter is so important. It allows me to keep in touch with my readers and remind them about important things going on in my writing life. Whether it be a new release, an appearance, or a contest, my subscribers know that they can count on me to get the most current information. Yes, social media and a web presence are important, but with so much competing for our attention, these things can often get missed. I love being able to communicate with my readers via email. 

Over the past month, I've been updating and overhauling my newsletter. It has a new look, a new provider, and is a tad more personal. Now, not only do readers get to learn about my professional side, but they learn a little bit more about me. Readers love to feel involved in the writing process, so I'm also starting to introduce polls that will help me get feedback on my books and which series they love most. In addition, adding exclusive contests and free content to my newsletter schedule so that these readers know just how special they are to me.

Sound time consuming? It is, but my readers are important to me, and I think they're worth it. ;) If you want to sign up for my newsletter and join the fun, you can do so here.

How about you? If you're an author, do you use a newsletter? If you're a reader, do you subscribe to any author newsletters? What are some of the most creative things you have seen authors do with their newsletter subscribers? Tell me about it in the comments section. I want to know!

~ ~ ~

Now you can get all three Jungle Heat books in one complete set! Purchase now and get it 30% off buying each book individually. See what these bad boy Latino shifters are up to in this exciting, erotic series by NYT and USA Today Best Selling Author, Suzanne Rock!

This three-book boxed set includes Cria, Conquista, and Corazon.

Kindle | Amazon UK | Nook | iBooks | Kobo

About the Author:
A lifetime New Englander, Suzanne married her college sweetheart and has been with him for over twenty years. Every summer she drags her husband and two daughters to Maine on a quest for the perfect lobster dinner. Every fall she can be found down in Foxboro, Massachusetts cheering on her favorite football team. In between those trips, she’s a chauffeur, a maid, a chef, an event planner, a hairdresser, a wardrobe stylist, a tutor and a sometimes masseuse. To keep her sanity, she often drinks copious amounts of coffee and stares at the blank screen of her laptop, dreaming of great adventures. Sometimes she even writes them down for others to enjoy.
Suzanne is represented by Deidre Knight of The Knight Agency and writes mainstream romances under the pen name Ava Conway.

Connect with Suzanne online:

Amazon UK Author Page
Amazon Germany Author Page


Melissa Keir said...

Hi...I don't have a newsletter as an author because as a reader, I hate them. Even authors that I adore, I don't have time to read the newsletter. I go to Amazon and follow them there and see what they have coming out that way as well as reading any blog updates. :)

Cara Marsi said...
This comment has been removed by the author.
Cara Marsi said...

I've had a newsletter for a little over a year now. It's pretty much the only promo I do. I hold contests occasionally. I enjoy interacting with readers. I notice a small bump in sales whenever I publish my newsletter. Small, but at least it's something. Many of the subscribers signed up only to enter contests (FB contests run by a promo group for me). Because some signed up only for the contests, I lose a subscriber or two whenever a newsletter goes out. But then, I gain some too, so it works out. I'm a film junkie so I include a movie or TV review in every newsletter. I'm also a foodie, and I include a recipe in every newsletter. I'm subscribed to other author newsletters and I always open and read them. My newsletters have close to 50% open rate. Knowing how important open rates are, I make sure to open each author newsletter I receive. Suzanne, I just signed up for yours under my real name. Sorry. I deleted my original comment in error.

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