What Helps Sell Romance Books?

All these are my personal observations. What works or doesn't work for me might be the opposite for other authors!


Belonging to professional organizations:
Hmm. I'm not sure about this one. Belonging to professional organizations may help with craft and other useful information, but the actual selling of books (unless at a sponsored book signing) doesn't happen. Quite honestly, how many times has someone interested in buying a book asked, "Are you a member of RWA?"


Promo done on yahoo groups:
Social networking done on these groups get you book blurb, cover, and excerpts out in public view.  Groups can be as lively or are quiet as participants allow. Our Romance Books R Us yahoo group is always active because of the great participation we have. Selling books happens through groups like this where I have an opportunity to connect with readers.


Promo done on Twitter:
Can you really sell books here? Or, is it a "hit or miss" opportunity? I'm not sure if any of my "tweets" have created interest in my books. 

Promo done on LinkedIn:
Again, same dilemma. I'm "linked" to many people, but do they purchase books?


Promo done on Facebook:
I have two pages; one for each pen name. Again, same dilemma. Am I timing posts at opportune times to reach more readers? I read an article and the poster said that you need to post around 7 times a day of FB, Twitter, and LinkedIn in order to reach everyone. Seriously? I don't have time for that, although I guess you can set up Twitter to "retweet" your messages.

Chats: I found them to be so fast-paced that messages got confusing and sometimes went off in tangents. I don't think I've ever sold a book this way. While chats can be interesting, the chat group we started for Romance Books R Us never quite caught on with readers. And, some authors "forgot" when they were supposed to chat. Perhaps in the future we can try some "fun" chats and see if interest picks up.

Blogs: Great way to introduce authors and books. Readers seem to enjoy hearing from authors, and not just about their books. Throwing in a peek at an author's personal life, like doing an interview, gains an author fans and readers. By being active on a blog, an author can continue to connect with readers.

Conventions/Conferences: Great way to meet readers and fans...if the event is geared towards readers/fans and not strictly writers/authors. While I enjoy the informative conventions/conferences, the ones open to readers/fans are more casual and intimate and help sell books. Book signings at any of these events is a good thing!

Contests: Some readers just do these without actually buying books. But, publicity is good and running contests gains interest.

Reviews: Mixed on this one. Good reviews? Great. Do readers read these? When one of my books became a "free read", I got some "bad" reader reviews on Amazon from people who obviously didn't read paranormal or romance, but took the book because it was free.

Newsletters: I did newsletters for many years and just recently stopped. I don't have a new book out and haven't in over a year. My nonfiction book doesn't sell well to romance readers, and I've been concentrating on doing promo for that elsewhere.

Websites: If I can't easily read text on a website, I'll avoid it. Some sites are very dark with almost unreadable wording. Then again, I have "old eyes" and like things bright! If pages are off-center of text streams out of text boxes, that can be a problem. I've recently redone my websites and hope I've fixed some problems. To sell books displayed here, readers have to know how to find my websites first!


Covers: Yes...I believe covers have a lot to do with selling books. One cover I approved I regret...no people on it and I think that was a mistake. It's the book "of my heart" and the one I've sold very few copies of to date. Another cover (I had NO say in this one) I'm still unhappy about...and I believe it "tanked" my sales. A cover is what readers see first and is important.

Building a fan base: Definitely a positive step! Get loyal readers and you have buyers. As authors we're told to keep writing, but sometimes that's easier said than done!


So...what do you think? Readers, do you relate to any of my observations? Authors, do you agree or disagree?

Marianne
http://www.mariannestephens.net
http://www.aprilash.net
http://www.romancebooksrus.com

Hook Your Readers by Janice Seagraves

Hi, my name is, Janice Seagraves. I’m a romance writer.

I write romances of various genres. My depute novel, Windswept Shores, is an erotic contemporary romance. It’s published through, Pink Petal books.

I’m delighted to tell you that I’m the new contributing author for Romance Books “R” Us blog.

If you’re a fellow writer, that’s wonderful. If your finished your first full manuscript--congratulations. That in itself is a feat only a few of us can claim. A lot of people say they want to write, but only a few start and a fewer still ever finish.

But now the hard part really begins. The revision process and refining the beginning hook.

Let’s get a look at a beginning hook, shall we?

You'll need to start where everything changes for your characters. What they call in media res – in the middle of things.

At this point everything else is back-story. And the rule about back-story is no back-story in the first chapter. The first chapter is strictly for hooking your reader. Save the back-story for the third chapter. That way your reader is hooked into reading further to find out more.

However, you will need some kind of setup for the beginning scene, before you set the beginning hook. If you feel you need something of the back-story to help set the scene, then use a single sentence.

In this scene I do use a little back-story to help set the scene, but I used the rule of one sentence.

Here's the breakdown of my hook from my book, Windswept Shores:

Setting the scene:
Breathing hard, Megan flicked a glance at the teal-colored sea.


One sentence back-story: 
She’d thought a vacation to the Bahamas would be the perfect getaway, would be a solution to the problems she and Jonathan had faced. She’d been wrong—dead wrong.

This part is for reader sympathy:
Tears of grief filled her eyes. The never-ending crash of the waves on the beach and the cries of the seagulls seemed to mock her with the reminder she was utterly alone.

She’d felt like a tiny speck of sand last night when a violent storm had swept across the island. It had made a mess of her meager campsite, which had taken all morning to fix, and had demolished her seaweed SOS sign. She’ll have to recreate her SOS. Sighing, Megan trudged toward a pile of kelp. As she got closer, she saw a figure wearing blue jeans and a t-shirt. Her stomach lurched.

Oh, God, it’s another body washed up from the plane wreck. That would be number twelve. As always, she couldn’t help but wonder if the next one would be Jonathan. He hadn’t been wearing jeans on the plane, so she knew she’d been spared seeing his corpse this time. Thank God. She approached the body with dread. Tightening her resolve, she knelt.

The hook: 
Suddenly the “dead body” coughed and rolled over. With a scream, Megan jumped back. She clutched her chest and pressed a shaking hand to her mouth.

And now I reel my reader in:
He’s alive!

This part is to describe the hero: 
His drenched t-shirt molded against his broad shoulders and well developed upper body. Short, golden brown hair stuck out in all directions. Biting her lip, she stared down at the still-breathing man.

Add little humor:
Megan, get control of yourself. Don’t wet your pants the first time you finally see a living person. She got on her knees, plucked the seaweed from him and wiped the sand from his face.

Then add a little spice: His day-old whiskers scratched her palm. Reddened skin stretched across both cheekbones and over the bridge of his nose. Her thumb caressed his parched full bottom lip.

She patted the side of his face. “Hey, are you okay?”

Note:
I didn't start where Megan got washed up on Windswept Shores. No, I started when the hero did. Because for a romance this is where the story really begins. Everything else is back-story, which I do add but well after the first chapter.

Now let's put it all together:
Breathing hard, Megan flicked a glance at the teal-colored sea. She’d thought a vacation to the Bahamas would be the perfect getaway, would be a solution to the problems she and Jonathan had faced. She’d been wrong—dead wrong. Tears of grief filled her eyes. The never-ending crash of the waves on the beach and the cries of the seagulls seemed to mock her with the reminder she was utterly alone.

She’d felt like a tiny speck of sand last night when a violent storm had swept across the island. It had made a mess of her meager campsite, which had taken all morning to fix, and had demolished her seaweed SOS sign. She’ll have to recreate her SOS. Sighing, Megan trudged toward a pile of kelp. As she got closer, she saw a figure wearing blue jeans and a t-shirt. Her stomach lurched.

Oh, God, it’s another body washed up from the plane wreck. That would be number twelve. As always, she couldn’t help but wonder if the next one would be Jonathan. He hadn’t been wearing jeans on the plane, so she knew she’d been spared seeing his corpse this time. Thank God. She approached the body with dread. Tightening her resolve, she knelt. Suddenly the “dead body” coughed and rolled over. With a scream, Megan jumped back. She clutched her chest and pressed a shaking hand to her mouth.

He’s alive!

Biting her lip, she stared down at the still-breathing man. His drenched t-shirt molded against his broad shoulders and well developed upper body. Short, golden brown hair stuck out in all directions.
Megan, get control of yourself. Don’t wet your pants the first time you finally see a living person. She got on her knees, plucked the seaweed from him and wiped the sand from his face. His day-old whiskers scratched her palm. Reddened skin stretched across both cheekbones and over the bridge of his nose. Her thumb caressed his parched full bottom lip.

She patted the side of his face. “Hey, are you okay?” That’s a dumb question. He isn’t okay.

“Hmm?” Gray eyes fluttered open. He stared at her a long moment, frowning slightly. “G’day.”

“Hello there.” She hated the sound of her voice. It sounded rusty, unused.

Abruptly he rolled away from her to heave onto the sand, making a loud, ugly retching noise.

He wiped his mouth with the back of his hand, then looked at her. “Sorry, mate, I swallowed too much sea.” His gaze went over her shoulder in the direction of the bonfire which crackled and popped not far from them. “Mite big for a barbie.”

Sitting back on her heels with her hands folded in her lap, Megan followed his gaze, then back to him. “My signal fire.”

“Signal for what?”

“Help.”

His accent intrigued her. Was he English or Australian?

“G’darn,” he looked around, “where the bloody hell am I?”

“Don’t know. There’s no one here to ask.” Megan shrugged helplessly, but couldn’t contain her curiosity.

“Are you from England?”

“Naw,” he rubbed his eyes, “I hail from Sydney, but my port of call these days is Fort Lauderdale.” He blinked up at her. “You?”

Ah, he’s an Aussie. “I’m Megan Lorry, from Anaheim, California,” she said, barely loud enough to be heard above the sounds of the surf and the roar from the fire. “Are you a survivor of Air Bahamas flight 227, too?”
~*~*~*~*~*~*~*~*~*~*~*~*~*~
Janice's blog: http://ladyjanice.blogspot.com/
Janice's website: http://janiceseagraves.org/
Find Windswept Shores at: http://pinkpetalbooks.com/Windswept-Shores-Janice-Seagraves.html