I’m sure that you’ve been asked this question a time or two whenever someone has met you or you meet that person and you want to keep in touch with them. These days, being on social media is important if not a necessity, especially if you are looking to not only market yourself for that new job out there, but also as a writer.
If you don’t believe me go into your favorite search engine and look up the name of your favorite romance writer. Do they have their own website? Are they connected online advertising their next book or posting excerpts on their Twitter account just to entice you and get you interested for their next hot story? If this is the case, then chances are you have just found someone who is making some money and is having success in the social media world.
So what does a social medium do for the romance writer (or any writer in fact)? Social media does online what networking events do offline: gives you exposure to your fans and future contacts that would be willing to have you on their radio podcast show, invite you to be a speaker at their next meeting, etc. In addition, social media allows you the writer to connect with your fans, friends, etc. and talk about what you love: romance writing.
However, there is a little catch to all of this. While it is good to let people know about your next big book, these days the world just doesn’t want to know your product. They want to know about you and what your interests are. So, along with advertising about your next book, why not share a link of your favorite writer, a how-to on writing that hot scene that your reader’s will remember, or even that cute squeaky sloth video that you’ve seen recently that you cannot stop watching (ok, maybe that’s just me). The point is, the more that your readers and potential readers get to know about who is behind that epic romance novel, the better the chances that you’ll have interaction and repeat customers. In turn, if they like what you have to say or show, chances are they will go and tell their friends and soon news will spread about that awesome romance writer who shared their story about where they got their latest character names from.
Remember this: Always make sure that you put a good face on social media. That means being an adult and not causing drama (especially on Facebook). If you don’t want to be remembered for that crazy, drunken political rant or that disgusting picture you accidentally posted up a few months ago and it still appears now and again in your timeline, Don’t Post It!
Now that you know why being active on social media matters, go out and do it. Sell your stuff. More importantly, have some fun.
Susan E. Oser is an online tutor for Carrot English, a freelance writer, and a knitter. You can find more information about her on her website: http://www.angelwritercreations.com/. There you can find links to her social media pages as well as her background information.