It's that time of the month again.
No, not THAT time. Sheesh.
Time to consider your social media platform.
Yes, all that time spent on Facebook and Twitter --- that's you, marketing yourself. So, um, can it with the LOL Catz.
Or not, whatever.
But seriously, I read an amazing list of "stuff I oughtta be doing like right about now online to promote myself" and sort of got twitchy.
FAN page NOT profile (oh, um, okay)
"professional twitter account" (oh, um, okay)
Professional blog (Yeah yeah I got that, whew)
Professional website (under construction, but yeah)
tagline for your brand (Brewing Up Serious Passion--check)
Google alerts (done)
Goodreads author page (yep)
Google+ account (did it--don't use it much though I thought "circles" were sort of "Dante-esque")
LinkedIn (yeah but wow it is annoying)
You Tube Channel (kinda--I'm of several minds about "cheesy book trailers" vs. "useful marketing tool")
Kindleboards something (oh, okay)
Amazon forums (huh?)
RWA stuff (nope, I'm a lowly e-pubbed author and hence do not feel welcome)
Good blog poster (religiously I love to hear myself talk)
Good blog commenter (I make a point to spend several hours a week on this BUT if I comment more than twice on yours and you never darken the door of mine? You're off my list)
Amazon Likes and Tags and other similar annoyances (yeah)
Myriad "pages" on endless author and review sites (sort of)
Tribrr (JUST JOINED)
my personal favorite today:
Assemble a Street Team.
Yeah....I rubbed my hands together. That sounded like something I could really sink my teeth into. I have one for the brewery, they get monthly Constant Contact email from me (Oh, I neglected the one about "have a professional newsletter"as I have grown up with the "professional newsletter" meme and have done and distributed zillions of them for various organizations and truly believe that they are going they way of the 8-track tape but I digress).
Why NOT do one for "Liz Crowe?"
I noodled around on some of my favorite writing craft and marketing blogs and discovered that many of us have already latched onto this device invented by small label recording company's to use their meager resources to rally viral fan groups around new bands. Yeah. Bloody Brilliant!
So, I hit the "start a group" button on Yahoo and I did it!
Wrote up the basics (yeah this is a "promote Liz" group BUT I do trades AND I'm giving out prizes EVERY MONTH to top tweeters/sharers/promoters AND every member gets some way cool swag from me PLUS I will reciprocate (within reason and time allowances) with your stuff too.
I uploaded all my book covers, all my author pages, blogs and what not, sent out a few initial invites and posted it in FB and Twitter. We'll see where it takes me if anywhere.
My concern is that it NOT turn into yet another place to cut and paste the latest and greatest from a bunch of authors sorta promoting to each other but becomes a truly interactive way to learn more about great ways to promote ourselves (read: Liz but I share, remember?).
I am trying to stay away from the EXTREME temptation to only use Facebook as a "here's my latest release/review/blogpost/interview/rant/rave/spew on writing so go read and comment and let me move on the the next one, thanks."
It's mighty tempting but every day I get on there and feel like EVERYBODY is using it that way and it gets all over my nerves. I'm trying to limit it in a sort of lame, back-to-facebook purity basics kind of way. Unless I have a KILLER blog post...or a release...nevermind.
So that said, My Next Big Step in My Social Networking Plan is to create that "fan page" on Facebook separate from my "profile" although the double work involved in it makes me twitchy all over again.
Tell us ONE THING you've done in the last year or so that made a huge difference to your marketing and promotions success. And spare me the "oh I just write another book" one because we all KNOW we have to do that!